Marking its 10th anniversary, Stiltz Home Lifts unveils a bold new brand identity. With streamlined visuals and a progressive design, the refreshed logo reflects innovation and commitment to quality.
Stiltz Homelifts launches brand evolution to reflect business growth and maturity

To coincide with their 10th anniversary, leading manufacturer, Stiltz Home Lifts has unveiled a streamlined brand identity.
Instead of the original ‘Stiltz – The Homelift Company’ branding, the identity now simply states ‘Stiltz Homelifts’.
Alongside the new strapline, the main sans serif logotype has been updated and sharpened from its previous softer version. This is designed to convey a more established, confident personality for the business whilst still retaining approachability through the use of high x-height letterforms. The simplified design of the main logo allows it to work especially well when used side-by-side with the Queen’s Award for Enterprise : International Trade, which was presented in April 2020.
Yola Mealing, Head of Marketing, commented, “Updating our brand identity represents how, as a business, we are continually developing. We are successfully ‘democratising homelifts’ so our product terminology now has the strength to stand alone – hence the abridged typography. With any brand that experiences greater recognition in the marketplace, it is a natural evolution to simplify the logo, so the identity becomes as succinct as possible. Our refreshed look – reimagined by local design consultants, Ambition Creative who developed the original design – is now more progressive in feel which reflects our innovative flair. We have retained our colour palette for historical continuity and because we feel the colour combinations reflect the approachable personality of our brand. Enhanced by the Queen’s Award, we now believe our logo truly conveys Stiltz DNA and reiterates our commitment to quality that benefits end users, dealer partners and healthcare professionals.”
To coincide with the introduction of this refreshed brand, Stiltz Home Lifts has recently completed its move to new worldwide headquarters in Kingswinford, West Midlands. This custom-built, 36,000 sq ft premises, now houses customer service and technical teams, R&D and training in the ‘centres of excellence’, extensive warehousing and a cutting-edge customer showroom.
Despite the global pandemic, Stiltz Home Lifts continues to expand with recruitment in all areas of the business. All this success is now encapsulated in the new brand identity.
Customer Testimonials
My experience with Stiltz Homelifts. Just over a month ago, I had my Stiltz lift installed and I am so pleased with it. The workmen that came and fitted it were very professional and knew what they were doing. They were so professional I would not hesitate to recommend Stiltz lifts to anybody.
Excellent from beginning to end – and beyond.
Everybody we dealt with at Stiltz was very helpful and efficient, from the initial meeting with Nick Sale, the sales rep, thorough technical inspection, the builders, installers, plumber, electrician, and excellent follow up service and attention. My husband’s life is transformed and mine is much easier. Thank you Stiltz.
An excellent company from the first contact to the completed project. All personnel were friendly and very polite but stayed extremely professional throughout. Having been in the construction industry for over 40 years I was aware the preparation work was carried out to a high standard by the best of trades people. The lift itself can not be faulted both the operation and aesthetics.
Suggested Articles
Five Reasons Why Home Lifts Are Better Than Stairlifts
Home lifts are a modern alternative to stairlifts, offering reliability, speed, capacity, and seamless aesthetic integration for a stylish and efficient solution.
How A Disabled Facilities Grant Can Help You Own A Home Lift
Disability Facilities Grants, up to £30,000, can fund home adaptations like Stiltz lifts, starting at £9,990, supporting independent living for disabled individuals.
How Safe Are Home Lifts?
Stiltz home lifts ensure safety with battery backups, obstruction sensors, self-closing doors, weight limit sensors, and ‘hold to run’ controls for a secure user experience.